Platform
Product Packaging, Retail Display
Format
Can Label Design, Supplement Packaging
Tools Used
Adobe Photoshop, Adobe Illustrator
Project Type
Packaging Design, Pet Health Product Branding
The primary objective of this project was to create professional and pet-friendly packaging designs for Paw Vital Pet Health Co’s melatonin calming chews and natural sleep aid supplement. The packaging aimed to communicate trust, wellness benefits, and premium product quality while improving shelf visibility within the growing pet health market.
The design focused on highlighting calming support, natural ingredients, and pet wellness positioning to attract pet owners seeking safe and effective sleep aid solutions for their pets.
The creative direction combined clean supplement branding with calming visual aesthetics to create a trustworthy and premium product appearance. Soft color palettes, balanced typography, and pet-focused visual elements were used to reflect comfort, wellness, and relaxation.
Strong emphasis was placed on ingredient clarity, supplement benefits, and easy-to-read product hierarchy to ensure effective communication across retail shelves and online product listings.
Strategic pet supplement packaging designed to improve product trust, shelf visibility, and customer purchase interest.
Shelf Visibility
Improved shelf recognition during packaging review
Consumer Preference
Higher customer preference in design feedback
Product Views
Product page interactions across online listings
Campaign Engagement
Increased engagement on product launch materials
A wellness-focused packaging workflow combining calming aesthetics with functional supplement branding.
Reviewed pet supplement packaging trends, wellness branding styles, and competitor products to establish the creative direction.
Created calming visual concepts using soft color palettes, pet-friendly typography, and wellness-focused compositions.
Designed high-quality can packaging layouts optimized for retail presentation, print production, and e-commerce visibility.
Refined typography structure, supplement information hierarchy, and visual balance to improve readability and premium shelf appeal.
What clients say about working with me and the results achieved through strategic creative solutions.
A/B tested variants designed to optimize engagement and conversion rates across different audience segments.
Let's work together to create ad campaigns that capture attention, engage your audience, and